Strengthen Our Listening Skills

The tendency to listen and ask direct questions is our goal as Realtors. The home owner does not create empty assumptions, they summarize and seek clarity.

An occasional question or comment to recap what has been said communicates that you understand the message.

Until this is done, the home owner will resist your input.

Where communication is poor, mistakes increase, relationships breakdown and opportunities to make the sale are missed.

If you want to enhance your professional image, strengthen relationships and dramatically improve your sales effectiveness, I encourage you to listen while you work.

Sources: New York Times, Realtor.com, RISmedia.com, and Inman.com

Have you “Google’d” yourself lately?

Have you “Google’d” yourself lately? What do people find when they do? Your online reputation can be intentionally managed by way of social media marketing.

For example, I regularly say “Google me” to potential clients, confident in what will appear because I have built online social media profiles to ensure this.

What’s more, in my practice, I typically ‘Google’ any potential clients before I take part in business with them because in business, reputation is everything.

In addition to your website, you will need to do the following:

- Join Trulia Pro
- Join Twitter
- Create a Facebook Profile
- Create a Linkedin profile
- Create Google Blogger

This tactical approach will allow you to create the online presence you need.

Sources: New York Times, Realtor.com, RISmedia.com, and Inman.com

Building a Relationship

Focus on building your relationship with your customers by email, teleconferencing, and in person contact. Building a long term relationship with your customers is your goal. You’re branding, you’re creating equity, and you’re creating a sustainable competitive advantage that’s going to keep you in business. Don’t stick to you conventions just because the business market dictates certain protocols - you have to be bold and take that risk.

The Evolution of Video

We know that video can boost web site traffic and generate business for real estate agents and brokers, videos showcasing agents, listings and neighborhoods will be the attention you need in order to standout and make that difference.

The next step will be for all homes to be presented in Virtual Reality (Augmented Reality).

Many companies are gearing up and developing strategies that will allow them to create that open house experience via the computer or hand held device.

Analyze, Quantify, and Optimize

SEO (Search Engine Optimization) - It is the art of “Key Word” sculpting. The use of specific Key Words will guide the internet visitor onto your web site.

The key words used must focus on what you are selling, and the description of the product you are offering is very important when a prospect enters your web site. The key words and dedicated web page analysis will improve lead generation. The implementation of a contingency plan will allow you to make the modifications needed to optimize your web site.

This strategy will help you figure out what you need to do differently so you can get recognized by search engines. It is vital that you recognize the value of Web Analytics - these tools will be helpful when creating a web site that will someday give you a great return on your investment.

Written below there are a few tips that may help:

Let’s explore the acronym R.E. A.L.

Responses - How many visitors have either downloaded data or selected to be added to your email.

Evaluate - Find out where the visitor decided to leave during his/her visit and the time spent on site. It is very important to know how long they explored your site

Apply - It is important when you have to initiate a multi-model strategy. This approach will allow you to sculpt your web page with new key words. Use what works and write for the masses who will visit your site.

Leads-to-cash ratio: The connection between the initial visit and the monetary rewards you receive.

One of the Secrets behind creating an online image

One of the secrets behind creating an online image of who you are is to keep it REAL.

Follow these steps:

• Acknowledge that you are a realtor and that you provide a professional service.
• Conceive an image of your online persona through research.
• Join Facebook and other Social Networks.
• Create your own agent web page and link it to your broker’s site.
• Focus on the services you have to offer and present them in a consultative manner.

Keep in mind being unique is key.

How does a Great agent prevent a deal from falling through?

Simply pre-qualify them first. Ask them for the following information - how much is their down payment, mortgage approval (No Pre-Qualifications), their credit report, and their lawyer’s information.

A great buyer will put down more than 25%. Good buyer will put down 15% and bad buyer is 5%.
The higher the number the more secure the deal becomes.

A Key point to fathom - the more information you gather the better off you are. Knowledge is Power - it’s an old cliché, but it’s a fact.