Have you “Google’d” yourself lately?

Have you “Google’d” yourself lately? What do people find when they do? Your online reputation can be intentionally managed by way of social media marketing.

For example, I regularly say “Google me” to potential clients, confident in what will appear because I have built online social media profiles to ensure this.

What’s more, in my practice, I typically ‘Google’ any potential clients before I take part in business with them because in business, reputation is everything.

In addition to your website, you will need to do the following:

- Join Trulia Pro
- Join Twitter
- Create a Facebook Profile
- Create a Linkedin profile
- Create Google Blogger

This tactical approach will allow you to create the online presence you need.

Sources: New York Times, Realtor.com, RISmedia.com, and Inman.com

Building a Relationship

Focus on building your relationship with your customers by email, teleconferencing, and in person contact. Building a long term relationship with your customers is your goal. You’re branding, you’re creating equity, and you’re creating a sustainable competitive advantage that’s going to keep you in business. Don’t stick to you conventions just because the business market dictates certain protocols - you have to be bold and take that risk.

The Evolution of Video

We know that video can boost web site traffic and generate business for real estate agents and brokers, videos showcasing agents, listings and neighborhoods will be the attention you need in order to standout and make that difference.

The next step will be for all homes to be presented in Virtual Reality (Augmented Reality).

Many companies are gearing up and developing strategies that will allow them to create that open house experience via the computer or hand held device.