Analyze, Quantify, and Optimize

SEO (Search Engine Optimization) - It is the art of “Key Word” sculpting. The use of specific Key Words will guide the internet visitor onto your web site.

The key words used must focus on what you are selling, and the description of the product you are offering is very important when a prospect enters your web site. The key words and dedicated web page analysis will improve lead generation. The implementation of a contingency plan will allow you to make the modifications needed to optimize your web site.

This strategy will help you figure out what you need to do differently so you can get recognized by search engines. It is vital that you recognize the value of Web Analytics - these tools will be helpful when creating a web site that will someday give you a great return on your investment.

Written below there are a few tips that may help:

Let’s explore the acronym R.E. A.L.

Responses - How many visitors have either downloaded data or selected to be added to your email.

Evaluate - Find out where the visitor decided to leave during his/her visit and the time spent on site. It is very important to know how long they explored your site

Apply - It is important when you have to initiate a multi-model strategy. This approach will allow you to sculpt your web page with new key words. Use what works and write for the masses who will visit your site.

Leads-to-cash ratio: The connection between the initial visit and the monetary rewards you receive.

One of the Secrets behind creating an online image

One of the secrets behind creating an online image of who you are is to keep it REAL.

Follow these steps:

• Acknowledge that you are a realtor and that you provide a professional service.
• Conceive an image of your online persona through research.
• Join Facebook and other Social Networks.
• Create your own agent web page and link it to your broker’s site.
• Focus on the services you have to offer and present them in a consultative manner.

Keep in mind being unique is key.

How does a Great agent prevent a deal from falling through?

Simply pre-qualify them first. Ask them for the following information - how much is their down payment, mortgage approval (No Pre-Qualifications), their credit report, and their lawyer’s information.

A great buyer will put down more than 25%. Good buyer will put down 15% and bad buyer is 5%.
The higher the number the more secure the deal becomes.

A Key point to fathom - the more information you gather the better off you are. Knowledge is Power - it’s an old cliché, but it’s a fact.

Keep your visitors tuned in with a stress free viewing experience

It is wise to have your visitors have a great viewing experience when they are on your web site.

The layout of the home page is really important and make sure that all visitors can find their way around, so keep it easy.

This approach will allow the visitor to navigate comfortably with no Stress. It is important that you give them a two click search result.

Some Pointers:

• Web page layout matters - If it’s too cluttered your visitor won't stick around and you will not generate a lead.
• Use eye-tracking principles - it is your job to help your visitors find what they need as soon as they land on your site.
• You must provide a way for them to find what they want and it has to be quick.
• Build rapport - help your visitors feel understood. It's a process that begins on the home page or a well-designed landing page.
• Not all visitors know exactly what they want. Some may not be in a buying mood. That doesn't mean they won't buy.
• Let visitors know briefly who you are, what you do, and what you offer. You're more likely to persuade them to become a lead.

Sources: New York Times, Realtor.com, and Inman.com