The layout of the home page is really important and make sure that all visitors can find their way around, so keep it easy.
This approach will allow the visitor to navigate comfortably with no Stress. It is important that you give them a two click search result.
Some Pointers:
- Web page layout matters - If it’s too cluttered your visitor won't stick around and you will not generate a lead.
- Use eye-tracking principles - it is your job to help your visitors find what they need as soon as they land on your site.
- You must provide a way for them to find what they want and it has to be quick.
- Build rapport - help your visitors feel understood. It's a process that begins on the home page or a well-designed landing page.
- Not all visitors know exactly what they want. Some may not be in a buying mood. That doesn't mean they won't buy.
- Let visitors know briefly who you are, what you do, and what you offer. You're more likely to persuade them to become a lead.
