The one thing we need to do is to organize ourselves and develop a successful plan. Part of the planning phase is researching your competitive landscape, your existing market, and your target market.
Strategy is what you need, before we create the strategy we need to the learn basics in marketing - the acronym (S.W.O.T Analysis) - Strengths, Weakness, Opportunities, and Threats allow you to identify your target, you can develop a well thought out plan once this is determined.
Knowing the target enables you to tailor your plan and create a contingent course of action. This approach will give you the ability to capture your desired market.
