Sunday, August 23, 2009

Analyze, Quantify, and Optimize

SEO (Search Engine Optimization) - It is the art of “Key Word” sculpting. The use of specific Key Words will guide the internet visitor onto your web site.

The key words used must focus on what you are selling, and the description of the product you are offering is very important when a prospect enters your web site. The key words and dedicated web page analysis will improve lead generation. The implementation of a contingency plan will allow you to make the modifications needed to optimize your web site.

This strategy will help you figure out what you need to do differently so you can get recognized by search engines. It is vital that you recognize the value of Web Analytics - these tools will be helpful when creating a web site that will someday give you a great return on your investment.

Written below there are a few tips that may help:

Let’s explore the acronym R.E. A.L.

Responses - How many visitors have either downloaded data or selected to be added to your email.

Evaluate - Find out where the visitor decided to leave during his/her visit and the time spent on site. It is very important to know how long they explored your site

Apply - It is important when you have to initiate a multi-model strategy. This approach will allow you to sculpt your web page with new key words. Use what works and write for the masses who will visit your site.

Leads-to-cash ratio: The connection between the initial visit and the monetary rewards you receive.